When the cognitive and affective components are aligned, attitudes become more stable and thus less susceptible to persuasion.

Question

Quizplus · Accepted Answer

When the cognitive and affective components of an attitude are in alignment or consistent with each other, the attitude is more stable and less likely to be swayed by persuasive messages or external factors. This is because both the rational (cognitive) and emotional (affective) aspects of the attitude support each other, making it more resistant to change.

When the Cognitive and Affective Components Are Aligned, Attitudes Become