Amber Consulting decides to organize a public service ad campaign as part of its corporate social responsibility (CSR) initiatives. The company chooses the issue of water conservation and aims to inform people about the problem through its ad campaign. Which of the following will MOST weaken Amber Consulting's decision to start the campaign?
A) Statistics reveal that 60 percent of all industrial waste is dumped untreated into natural water sources.
B) The water conservation campaign complements the company's long-running clean energy campaign.
C) This issue of water conservation has been in the news for the past several months and has been the subject of numerous campaigns.
D) Research suggests that most people are becoming increasingly environmentally conscious and are willing to act on their beliefs.

Question

Quizplus · Accepted Answer

The fact that water conservation has been the subject of numerous campaigns weakens the effectiveness of Amber Consulting's campaign, as people may have already been exposed to similar messages and may be less receptive to yet another campaign.

Amber Consulting Decides to Organize a Public Service Ad Campaign