A news website wants visitors to make a donation to a children's charity for Christmas. The site places banner ads on every page to encourage donations. Some ads stress the need for donation; others explain how to donate. The site aims to have at least 5 percent of the visitors donate to the charity as a result of the campaign. Which of the following is the specific purpose of the campaign?
A) To inform visitors about the need to donate
B) To inform visitors about the ways in which they can donate
C) To persuade at least 5 percent of the visitors to donate to the campaign
D) To raise money for the children's charity

Question

Quizplus · Accepted Answer

The specific purpose of the campaign is to persuade at least 5 percent of the visitors to donate to the charity, as indicated by the site's aim mentioned in the scenario.

A News Website Wants Visitors to Make a Donation to a Children's