The price of a product can be a particularly tricky issue in any promotional message. You should always ________.
A) downplay the price
B) highlight the price
C) prepare your audience for the price
D) avoid using words such as "luxurious" or "economical" to characterize the price

Question

Quizplus · Accepted Answer

It's important to prepare your audience for the price by providing context and showing the value of the product. This can involve emphasizing the quality, features or benefits of the product that justify the price. Downplaying the price or highlighting it too much can both have negative effects, as the former suggests the product may be low-quality and the latter can turn off potential customers who may perceive the price as too high. Additionally, using words such as "luxurious" or "economical" to characterize the price can be misleading and may not accurately reflect the product's value.

The Price of a Product Can Be a Particularly Tricky