Which of the following is TRUE about the use of emotional and logical appeals in persuasive messages?
A) A good persuasive business message should rely solely on logical appeals.
B) All persuasive appeals are either purely logical or purely emotional.
C) The use of emotional appeals in marketing and sales messages is unethical.
D) Most persuasive business messages rely more on logic.

Question

Quizplus · Accepted Answer

While emotional appeals can be effective in persuasive messages, research suggests that most persuasive business messages rely more on logic and appeal to the audience's rational side. This is because business decisions often involve analyzing costs, benefits, and risks, which are more easily understood through logical arguments. However, a balance of both emotional and logical appeals may be used depending on the context and audience.

Which of the Following Is TRUE About the Use of Emotional