Justin needs to conduct and record interviews with potential customers for a new product that has just been launched. Which of these suggestions would you give him?
A) Focus generally on open-ended questions and provide the questionnaire before recording.
B) Focus generally on closed questions and these need not be recorded.
C) Use surveys when required, to augment the research.
D) Ask open-ended and closed questions but record with permission.

Question

Quizplus · Accepted Answer

By asking both open-ended and closed questions and recording with permission, Justin can gather both qualitative and quantitative data which will give him a more comprehensive understanding of his potential customers' opinions and preferences. Additionally, recording with permission ensures accurate and complete documentation of the interviews, which can be referred back to in the future if needed.

Justin Needs to Conduct and Record Interviews with Potential Customers