Surveys provide invaluable insights, but only if they are ________.
A) based on videographed interviews
B) representative, reliable, and valid
C) conducted face to face
D) conducted on independent focus groups

Question

Quizplus · Accepted Answer

Surveys are only valuable if they are representative, meaning they accurately reflect the population being studied; reliable, meaning the same results can be obtained repeatedly; and valid, meaning they measure what they are intended to measure. The other choices do not necessarily guarantee these qualities.

Surveys Provide Invaluable Insights, but Only If They Are ________