Consumer Orientation was developed during which era?
A) Production era
B) Marketing era
C) Relationship era
D) Colonial period

Question

Quizplus · Accepted Answer

Consumer Orientation was developed during the Marketing Era, which began in the 1950s and lasted until the late 1990s. During this time, companies shifted their focus from mass production to satisfying consumer wants and needs. This led to the development of marketing research, product positioning, and brand management techniques.

Consumer Orientation Was Developed During Which Era