A plan to develop and market products to serve different needs and tastes in separate national markets is called _________________.
A) Global business strategy
B) Multidomestic business strategy
C) International business strategy
D) Foreign business strategy

Question

Quizplus · Accepted Answer

A multidomestic business strategy involves customization and tailoring of products and services to meet the specific needs and preferences of different national markets. This approach acknowledges that consumer preferences and cultural differences vary from country to country and aims to provide localized solutions that are relevant and appealing to each market. This is in contrast to a global business strategy, which focuses on standardization and achieving economies of scale across multiple markets.

A Plan to Develop and Market Products to Serve Different