____________introduces a new product supported by a complete marketing campaign to a selected city or TV coverage area.
A) Concept testing
B) Business analysis
C) Test marketing
D) Idea screening

Question

Quizplus · Accepted Answer

Test marketing involves introducing a new product to a limited geographic area or a segment of the target audience to evaluate the product's potential success before investing in a full-scale launch. It is supported by a complete marketing campaign to measure the product's acceptance and assess the marketing mix. Concept testing evaluates the consumer response to a product idea in the early stages of product development. Business analysis determines a product's feasibility and profitability potential. Idea screening is the initial step in evaluating new product ideas.

____________Introduces a New Product Supported by a Complete Marketing Campaign