Ali grabs some veggies in the produce section of the grocery store because he wants to eat better and lose weight. Positioned for optimal view in the checkout lane, Ali spies a candy bar. He remembers that he has not had lunch yet and so places it alongside the produce for purchase. How has Ali's decision to buy the candy bar been manipulated?
A) His attention is being anchored and he is not sufficiently adjusting to it.
B) A nudge is being used to take advantage of people's tendency to use Type 1 thinking.
C) The availability heuristic is being used as the candy bar is made available at eye level.
D) Representativeness is being used to get Ali to respond with "like goes with like."

Question

Quizplus · Accepted Answer

The candy bar was positioned in a way that takes advantage of Type 1 thinking, which is the tendency to make quick and intuitive decisions rather than carefully considering all options. The candy bar's placement at the checkout lane is a classic example of a nudge, which is a subtle shift in the environment that can influence behavior without limiting choice.

Ali Grabs Some Veggies in the Produce Section of the Grocery