In a class demonstration, Professor Rendon asks chocolate-loving students to rate two boxes containing the same chocolates. She explains that one box contains expensive chocolates, while the other box contains inexpensive chocolates. Based on the research reviewed in this chapter, the students MOST likely will rate:
A) both boxes as equal in quality, regardless of their price.
B) the expensive box as containing higher-quality chocolate.
C) both boxes incorrectly, based on the chocolate quality.
D) the inexpensive box as containing higher-quality chocolate.

Question

Quizplus · Accepted Answer

The research reviewed in the chapter suggests that people often perceive higher-priced items as being of higher quality. Therefore, the students are likely to rate the expensive box as containing higher-quality chocolate, even if the chocolates in both boxes are the same.

In a Class Demonstration, Professor Rendon Asks Chocolate-Loving Students to Rate