The sources of product differentiation do not include:
A)differences in location.
B)differences in quality.
C)the perception by consumers that products are different, even if they are physically identical.
D)consumers' value in uniformity.

Question

Quizplus · Accepted Answer

Consumers' value in uniformity is not a source of product differentiation, as it implies that consumers do not see any differences between products and therefore do not have any preference for one product over another. The other three options, differences in location, quality, and consumers' perception of differences, are all sources of product differentiation.

The Sources of Product Differentiation Do Not Include