Susan's customers are always concerned about what they are receiving in exchange for what they are paying.They are concerned about the ways in which Susan is helping them achieve their strategic goals and how she is helping them save money.In this context,Susan's prospects are concerned about _____.
A)marketing
B)personal selling
C)customer value
D)marketing communications
E)advertising

Question

Susan's customers are always concerned about what they are receiving in exchange for what they are paying.They are concerned about the ways in which Susan is helping them achieve their strategic goals and how she is helping them save money.In this context,Susan's prospects are concerned about _____.​
A)​marketing
B)personal selling
C)​customer value
D)​marketing communications
E)​advertising

Quizplus · Accepted Answer

Susan's prospects are specifically concerned about customer value, which refers to the benefits that customers receive in exchange for the costs of the product or service. This includes achieving strategic goals and saving money, which are both elements of customer value. The other options may be important to Susan's overall marketing strategy, but they do not address her prospects' specific concerns.

Susan's Customers Are Always Concerned About What They Are Receiving