Which of the following is a characteristic of the Reinvention phase of e-commerce?
A) massive proliferation of dot-com start-ups
B) widespread adoption of broadband networks
C) rapid growth of search engine advertising
D) expansion of e-commerce to include services as well as goods

Question

Quizplus · Accepted Answer

The Reinvention phase of e-commerce is characterized by the expansion of e-commerce to include services as well as goods. The phase is also characterized by the emergence of new platforms and technologies that facilitate e-commerce transactions. While the proliferation of dot-com start-ups and the widespread adoption of broadband networks were more characteristic of the early phases of e-commerce, and the rapid growth of search engine advertising has been a feature of later phases, the expansion of e-commerce to services is particularly associated with the Reinvention phase.

Which of the Following Is a Characteristic of the Reinvention