Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
A) Marketing messages had little richness.
B) The smaller the audience reached, the less rich the message.
C) The larger the audience reached, the less rich the message.
D) Richness was unrelated to reach.

Question

Quizplus · Accepted Answer

Prior to the development of the Web, the traditional tradeoff between richness and reach of a marketing message was that the larger the audience reached, the less rich the message. This was because traditional media such as television, radio, and print had limited capabilities in delivering personalized or interactive messages to a mass audience. As a result, marketers had to sacrifice the depth and detail of their message in order to reach a wider audience.

Which of the Following Statements Is True About the Traditional