Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
A) richness
B) ubiquity
C) information density
D) personalization

Question

Quizplus · Accepted Answer

Richness refers to the ability of e-commerce technology to deliver a variety of media formats such as video, audio, and text, which makes it possible for merchants to market and sell complex goods and services to customers using a range of engaging methods.

Which of the Following Features of E-Commerce Technology Enables Merchants