The term ________ refers to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale.
A) siphoning
B) herd behavior
C) network effects
D) channel expansion

Question

Quizplus · Accepted Answer

Network effects refer to the advantages that come with the increase in the number of users and sellers in an auction site. As more users and sellers join the site, it becomes more valuable and attractive to new users, creating a positive feedback loop.

The Term ________ Refers to the Advantages Conferred as an Auction