________ is defined by company using its competitive advantage to gain in surrounding markets.
A) Market strategy
B) Differentiation
C) Leverage
D) Focus

Question

Quizplus · Accepted Answer

Leverage refers to using a company's competitive advantage to gain market share in surrounding markets. Market strategy refers to the overall plan for reaching and serving a specific target market, differentiation refers to making a company's product or service unique in the marketplace, and focus refers to concentrating efforts on a specific target market or niche.

________ Is Defined by Company Using Its Competitive Advantage to Gain