Which of the following involves using a variety of tools to encourage users to interact with content and brand?
A) social density
B) engagement
C) amplification
D) dark social

Question

Quizplus · Accepted Answer

Engagement involves using a variety of tools such as social media, contests, user-generated content, and polls to encourage users to interact with content and brand. Social density refers to the degree to which people in a social network are connected to one another, and amplification refers to the process of increasing the reach of content through social sharing. Dark social refers to social sharing that occurs through private channels such as email, messaging apps, and text messages, making it difficult for marketers to track and measure.

Which of the Following Involves Using a Variety of Tools