Identify the correct statement with regard to end users as a source of ready-made new product concepts.
A) They are most likely to generate modest product improvements rather than new-to-the-world products.
B) A typical end-user is more likely to come up with ideas that are easily developed into real products.
C) The role of an end user is independent of the industry and does not vary across industries.
D) A customer-designed product cannot be directly transferred to manufacturing or production.

Question

Quizplus · Accepted Answer

End users are more likely to generate product improvements rather than new-to-the-world products because they have firsthand experience with the product and can identify areas of improvement or unmet needs. However, this does not mean that new product concepts cannot come from end users.

Identify the Correct Statement with Regard to End Users as a Source