Identify the process in which participants generate a list of key problems with the product currently in use, then group and prioritize these such that product development can focus on addressing the most important problems.
A) Psychological projection
B) Skimming
C) Crowdsourcing
D) Reverse brainstorming

Question

Quizplus · Accepted Answer

The process described is reverse brainstorming, where participants focus on identifying problems with the current product rather than generating solutions. The problems are then grouped and prioritized to guide product development. Psychological projection involves attributing one's own thoughts and feelings to others, skimming involves quickly reading through material to get a general sense of the content, and crowdsourcing involves obtaining ideas or opinions from a large group of people, which may or may not involve problem identification.

Identify the Process in Which Participants Generate a List of Key