In the context of qualitative techniques that can be used to incorporate customer input into concept generation, analogies that offer the most creative potential are those that:
A) balance remoteness and familiarity.
B) create preconceptions about a product.
C) are unpopular and complex.
D) are entirely different from the product being considered.

Question

Quizplus · Accepted Answer

Analogies that balance remoteness and familiarity strike a balance between being too similar to the product being considered which may limit creativity and being too dissimilar which may not be applicable to the product. Such analogies provide a fresh perspective that spurs creativity while still being relevant to the product's features.

In the Context of Qualitative Techniques That Can Be Used