Concept testing is different from concept development as it undermines the idea of helping an item and kills it off.

Name: Concept testing is different from concept development as it undermines the idea of helping an item and kills it off.
Brand: Quizplus
Rating: 4.8 (32 reviews)

Question

Quizplus · Accepted Answer

Concept testing is not meant to kill off an idea, but rather to refine it and make sure that it aligns with consumer needs and preferences. Concept development is the earlier stage where ideas are generated and developed into potential products or services.

Concept Testing Is Different from Concept Development as It Undermines