Which of the following is most likely to help managers in screening hundreds or even thousands of new product concepts in a year?
A) Reinventing the wheel when a concept similar to one that has been rejected comes up again later
B) Bypassing the full screen to begin technical development
C) Maintaining a record of rejected concepts
D) Cancelling concepts that are unacceptable, but possibly worthwhile

Question

Quizplus · Accepted Answer

Maintaining a record of rejected concepts can help managers in screening new product concepts by allowing them to quickly refer to past rejections and avoid reinventing the wheel. This can save time and resources by avoiding prolonged consideration of concepts that have already been deemed unsuitable.

Which of the Following Is Most Likely to Help Managers