With reference to the Bass diffusion model, which of the following best represents the growth in the total number of purchases that is typically based on adoption by innovators?
A) The cumulative expenditures curve
B) Skimming
C) Initial diffusion rate
D) Itemized response

Question

Quizplus · Accepted Answer

The initial diffusion rate is the rate at which the innovation is adopted by innovators, which is the first group to adopt a new product. This group is typically small but influential and serves as a trigger for later adoption by other groups. The Bass diffusion model predicts that the rate of adoption will increase as more people become aware of the innovation and as more individuals adopt it. The cumulative expenditures curve would show the total amount spent on the innovation over time instead of the number of purchases, skimming and itemized response do not relate specifically to the Bass diffusion model.

With Reference to the Bass Diffusion Model, Which of the Following