Which of the following is a consideration to keep in mind when developing a sales forecast?
A) Advertising may not adequately create awareness.
B) Sales will usually not grow through time even if customers get to try the product.
C) A product's sales do not depend on competitors' strategies.
D) Regardless of the marketing effort, a product's sales will materialize if the product's potential is extremely high.

Question

Quizplus · Accepted Answer

Advertising can sometimes fail to create enough awareness for a product, which can lead to lower sales than forecasted. It is important to take this into consideration when developing a sales forecast. B, C, and D are all incorrect statements. Sales can grow through time with the right marketing and sales efforts, a product's sales are affected by competitors' strategies, and a product's potential does not always guarantee sales without proper marketing and sales efforts.

Which of the Following Is a Consideration to Keep in Mind