_____ are the most desirable form of product attributes for a protocol to use.
A) Features
B) Traits
C) Benefits
D) Functions

Question

Quizplus · Accepted Answer

Benefits are the most desirable form of product attributes for a protocol to use because they focus on the value that the product provides to the customer. While features, traits, and functions are important, they may not necessarily communicate the value proposition of the product. Benefits help clarify the "why" behind the product and help customers understand how it will improve their lives.

_____ Are the Most Desirable Form of Product Attributes for a Protocol