What a customer actually buys consists of one or more core benefits, a formal product presentation, and an augmentation of things from presale technical service to a money-back guarantee.
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Q1: Quality function deployment (QFD) has been called
Q2: A _ system is one in which
Q4: Which of the following is true of
Q5: _ is a technique used by Toyota
Q6: A company's success is assured if a
Q7: If done right, a product protocol gives
Q8: Features are the most desirable form of
Q9: New product projects that use well-known and
Q10: Since product protocols are marketing tools, they
Q11: Quality function deployment (QFD) was invented in
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