Which of the following is true of market-driven innovation?
A) The main purpose of design in market-driven innovation is to modify the product so that it meets customer expectations.
B) In market-driven innovation, new meanings and new technologies are pushed forth.
C) In market-driven innovation, design is of primary importance, and it takes on the leadership role.
D) The main role of design in market-driven innovation is to modify the product so that it can accommodate the performance characteristics.

Question

Quizplus · Accepted Answer

Market-driven innovation is focused on meeting customer needs and expectations, and the main purpose of design is to modify the product to achieve this. Option B is incorrect because market-driven innovation is driven by customer needs, not by new meanings or new technologies. Option C is incorrect because while design is important in market-driven innovation, it does not necessarily take on a leadership role. Option D is incorrect because the main role of design in market-driven innovation is to meet customer expectations, not simply accommodate performance characteristics.

Which of the Following Is True of Market-Driven Innovation