During innovation diffusion, the _____ are the last customers in the market to try an innovation.
A) light users
B) laggards
C) late majority
D) rotators

Name: During innovation diffusion, the _____ are the last customers in the market to try an innovation. A) light users B) laggards C) late majority D) rotators
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Question

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Laggards are the last customers in the market to try an innovation. They may be resistant to change and prefer traditional or familiar products.

During Innovation Diffusion, the _____ Are the Last Customers in the Market