With reference to the classic diffusion theory of Everett Rogers, the _____ of a product indicates how easy it is for a customer to purchase and use the trial portions of the product.
A) complexity
B) compatibility
C) observability
D) divisibility

Question

Quizplus · Accepted Answer

Divisibility refers to the degree to which a product may be separated into smaller parts or units. In terms of the diffusion theory, divisibility would indicate how easy it is for a customer to purchase and use trial portions of a product, which is related to the concept of trialability.

With Reference to the Classic Diffusion Theory of Everett Rogers