For a new product entry or line addition in an established market, the emphasis is on stimulation of:
A) trial purchase, which is a precursor to adoption.
B) joint demand for the new product as well as an existing product.
C) repeat purchases for an existing product.
D) derived demand for the new product as well as an existing product.

Question

Quizplus · Accepted Answer

For a new product entry or line addition in an established market, the focus is on encouraging customers to try the new product, which is a precursor to eventual adoption. Therefore, the emphasis is on stimulating trial purchases.

For a New Product Entry or Line Addition in an Established