The launch plan for a new-to-the-world product is expected to stimulate replacement demand rather than primary demand.

Name: The launch plan for a new-to-the-world product is expected to stimulate replacement demand rather than primary demand.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A new-to-the-world product creates primary demand as it introduces a new category to consumers, rather than replacement demand which is associated with existing products being replaced.

The Launch Plan for a New-To-The-World Product Is Expected to Stimulate