Before the commercialization of a new product, the sales force of Seriv Corporation plans to give its suppliers a hint that a new product or an advanced version of an existing product is going to be launched by the end of the year. The firm's action can be seen as an example of _____.
A) signaling
B) corporate espionage
C) beachheading
D) whistleblowing

Question

Quizplus · Accepted Answer

Seriv Corporation's action of giving its suppliers a hint about a new product launch can be seen as an example of signaling. Signaling involves actions taken by a firm to convey information to others, usually to signal its intentions or capabilities. In this case, Seriv Corporation is signaling to its suppliers that it is planning to launch a new product or an advanced version of an existing product by the end of the year. This can help the firm build anticipation and generate interest in the new product among its suppliers and potentially customers.

Before the Commercialization of a New Product, the Sales Force