The simulated test market (STM) method for market testing can be effectively used for products that are sold predominantly by personal selling or point-of-purchase promotion.

Question

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The simulated test market (STM) method is often used for products that are sold through mass media advertising, as it allows for controlled exposure to a sample of the target market to gauge their response to the advertising and the product. It is less effective for products that rely heavily on personal selling or point-of-purchase promotions.

The Simulated Test Market (STM) Method for Market Testing Can