A market research analyst has asked consumers to rate the appearance of a new package on a scale of 1 to 5.A 1 means that the appearance is awful while a 5 means that it is excellent.The level of this data is usually considered ___.
A)interval level data
B)ordinal level data
C)nominal level data
D)ratio level data
E)relative level data

Question

Quizplus · Accepted Answer

The data is ranked on a scale from 1 to 5, indicating an ordinal level of measurement. The options for nominal level data would be unordered categories, interval level data would have a true zero point, and ratio level data would have meaningful ratios between the values. There is no such thing as relative level data.

A Market Research Analyst Has Asked Consumers to Rate the Appearance