According to the textbook, a focus group is a gathering of 5 to 10 people who are selected because ________.
A) they are most likely to purchase large amounts of the product or service being discussed
B) they responded to a self-selected opinion poll about the topic being discussed
C) of their relationship to the issue being discussed
D) they responded to a mail survey about the topic being discussed
E) they are spokespersons for the topic being discussed

Question

Quizplus · Accepted Answer

Focus groups are selected based on their relevance or connection to the issue being discussed in order to gather qualitative data about their perceptions, attitudes, and opinions. Option A is incorrect because focus groups are not selected based on their likelihood of purchasing the product or service. Option B is incorrect because participants are selected through a screening process, not a self-selected poll. Option D is incorrect because participants are not selected based on their response to a mail survey. Option E is incorrect because participants are not necessarily spokespersons for the issue being discussed.

According to the Textbook, a Focus Group Is a Gathering