The ability to notice things without engaging in deliberate search is referred to as ________.
A) cognitive alertness
B) cognitive awareness
C) managerial alertness
D) entrepreneurial alertness
E) individual awareness

Question

Quizplus · Accepted Answer

The ability to notice things without engaging in deliberate search is referred to as entrepreneurial alertness. This term was coined by economist Israel Kirzner to describe the ability of entrepreneurs to perceive opportunities that others have not yet identified. It involves the ability to observe changes in the market and to see how these changes could be turned into innovative business opportunities.

The Ability to Notice Things Without Engaging in Deliberate Search