Athletic Propulsion Labs, the company profiled in the opening feature of Chapter 6, makes athletic shoes that give the wearer extra bounce. One of factors that made the founders' initial business plan seemingly unrealistic was the price point. The price point in the original business plan was $________.
A) 300
B) 200
C) 100
D) 25
E) 40

Question

Quizplus · Accepted Answer

The opening feature of Chapter 6 states that the initial price point in the founders' business plan was $300, which was considered too high for a new and unknown brand.

Athletic Propulsion Labs, the Company Profiled in the Opening Feature