A(n) ________ strategy involves making additional versions of a product so that it will appeal to different clientele.
A) market penetration
B) geographic expansion
C) improving an existing product or service
D) strategic alliance
E) product line extension

Question

Quizplus · Accepted Answer

Product line extension involves expanding the product line to include additional versions of a product in order to appeal to a wider range of customers. This strategy can help to increase sales and revenue by providing more options for customers to choose from.

A(n) ________ Strategy Involves Making Additional Versions of a Product