In the context of international franchising, under a ________ franchise arrangement, the U.S. firm grants the rights to an individual or company (the master franchisee) to develop one or more franchise businesses and to license others to develop one or more franchise businesses within the country.
A) master
B) direct
C) subordinate
D) concurrent
E) multinational

Question

Quizplus · Accepted Answer

The description given in the question matches with the definition of a master franchise arrangement, where the U.S. firm grants rights to a master franchisee to develop and license others to develop franchise businesses within the country. “Direct,” “subordinate,” “concurrent,” and “multinational” franchise arrangements do not fit this description.

In the Context of International Franchising, Under a ________ Franchise