A local store is trying to a new pitch to sell more of their ice cream. They are using images of women's lips heavily covered in wet lipstick on the ice cream. There is no facial image, just the lips and product they are selling. This would be an example of ______.
A) street harassment
B) gender socialization
C) sexual harassment
D) pornification of culture

Question

A local store is trying to a new pitch to sell more of their ice cream. They are using images of women's lips heavily covered in wet lipstick on the ice cream. There is no facial image, just the lips and product they are selling. This would be an example of ______.
A) street harassment
B) gender socialization
C) sexual harassment
D) pornification of culture

Quizplus · Accepted Answer

This is an example of the pornification of culture, which refers to the increasing sexualization of everyday life through media and advertising. Using heavily made-up lips to promote a food product is meant to suggest that the product is desirable and pleasurable in a sexual way, and can contribute to harmful cultural messages around women's bodies and sexuality.

A Local Store Is Trying to a New Pitch to Sell