Which of the following is NOT an example of a global strategy?
A) Apple designs its iPhone identical, regardless of region.
B) IKEA sells standardized, Swedish designed, self-assembly furniture products.
C) Caterpillar provides the same earth-moving equipment in Nigeria as in Iowa.
D) Gillette introduces a new customized product with less design complexity for low-income Indian customers.
E) Procter & Gamble homogenizes products as much as the market allows in order to keep cost low.

Question

Quizplus · Accepted Answer

Gillette introducing a new customized product with less design complexity for low-income Indian customers is not an example of a global strategy, as it involves tailoring the product to meet the specific needs and preferences of a particular local market, rather than offering a standardized product across global markets.

Which of the Following Is NOT an Example of a Global