The ability of an organization to produce services that, by utilizing the consumer's five senses, have some uniqueness in their characteristics is:
A) sensory response.
B) time-based competition.
C) differentiation.
D) flexible response.
E) experience differentiation.

Question

Quizplus · Accepted Answer

The term that best describes the ability of an organization to produce unique services by utilizing the consumer's five senses is "experience differentiation." This refers to the idea that a service can be differentiated from competitors by providing a distinct and memorable experience for customers. This can be achieved by appealing to multiple senses, such as sight, sound, touch, taste, and smell, in order to create a more immersive and engaging experience for customers.

The Ability of an Organization to Produce Services That, by Utilizing