A firm may choose to use members of the distribution channel as if they were assembly stations in the factory. Such an approach is known as:
A) backward integration.
B) postponement.
C) channel assembly.
D) deferred delay.

Question

Quizplus · Accepted Answer

Channel assembly refers to the strategy where a firm utilizes members of the distribution channel as if they were part of the manufacturing process, effectively assembling or finalizing products closer to the point of sale or consumption. This approach can reduce inventory and logistics costs and increase customization options.

A Firm May Choose to Use Members of the Distribution