The primary distinction between corporate strategy and business strategy is:
A)Corporate strategy is the responsibility of the CEO,business strategy is formulated by the heads of business units
B)Corporate strategy is concerned with where the firm competes;business strategy with how it competes in particular markets
C)Corporate strategy is concerned with establishing competitive advantage;business strategy with strategy implementation in individual businesses
D)Corporate strategy is concerned with the long-term performance of the firm;business strategy with resource deployment.

Question

Quizplus · Accepted Answer

Corporate strategy deals with the overall direction and scope of the entire organization, while business strategy deals with how to position the organization within a specific market or industry. Therefore, option B is the correct distinction between the two. Option A does not fully capture the responsibilities of the heads of business units, while option C and D only partially describe the differences between the two strategies.

The Primary Distinction Between Corporate Strategy and Business Strategy Is