The usefulness of the strategy canvas in developing blue ocean strategies rests on its ability to:
A)Suggest possible applications of frontier technologies
B)Identify opportunities for recombining existing product attributes in novel ways
C)Identify unfulfilled customwer needs
D)Reconfigure a firm's value chain

Question

Quizplus · Accepted Answer

The strategy canvas is a tool used to compare a company's current strategy with that of its competitors. The canvas allows for the identification of opportunities for recombining existing product attributes in novel ways, which is a key aspect of developing a blue ocean strategy. While identifying unfulfilled customer needs is important for blue ocean strategy, it is not the specific function of the strategy canvas. Similarly, the strategy canvas is not used to suggest possible applications of frontier technologies or to reconfigure a firm's value chain.

The Usefulness of the Strategy Canvas in Developing Blue Ocean