The manufacturer developed and tested a questionnaire, designed to assist them in gauging the level of acceptance for their new product, and identified a representative sample as part of their:
A) salesforce estimate.
B) market research.
C) executive opinion.
D) Delphi method.

Question

Quizplus · Accepted Answer

Market research involves collecting data through surveys, interviews, and other methods to determine the level of acceptance for a new product among potential customers. The development and testing of a questionnaire, as well as the identification of a representative sample, are common methods used in market research. The other options listed (salesforce estimate, executive opinion, and Delphi method) do not directly involve collecting data from potential customers to determine product acceptance.

The Manufacturer Developed and Tested a Questionnaire, Designed to Assist