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Blauvelt Electronics Corporation Has Developed a New Instrument-Model GZ-29-That Has

Question 319

Multiple Choice

Blauvelt Electronics Corporation has developed a new instrument-model GZ-29-that has been designed to outperform a competitor's best-selling instrument. Model GZ-29 has a useful life of 30,000 hours of service and its operating cost is $3.20 per hour.In contrast, the competitor's product has a useful life of 10,000 hours of service and has operating costs that average $5.60 per hour. The competitor's instrument sells for $149,000. Blauvelt has not yet established a selling price for model GZ-29.From a value-based pricing standpoint what is the differentiation value offered by GZ-29 relative to the competitor's offering for each 30,000 hours of service?


A) $245,000
B) $205,000
C) $72,000
D) $370,000

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